That's right, the results of the 2016 Nonprofit CRM Survey -- #NPOCRM -- which was created, conducted, and analyzed (with love) by Longshore Consulting, are ready!
In March and April of 2016, nonprofits from across the country, of all sizes, answered a series of questions about their current use of Salesforce. Questions asked about overall satisfaction, ease of use compared to 12 months ago, happiness with 11 different Salesforce products and services, and open-ended feedback opportunities.
One of the biggest takeaways from the survey is that nonprofits are currently not focused on implementing Salesforce Lightning and upgrading to the Nonprofit Starter Pack v 3.0. To find out what the biggest concerns and priorities are for nonprofits, be sure to download the full survey results.
HINT: One of the top three worries nonprofits have is ‘removing dirty data from our Salesforce instance/deduplication.’ To solve that issue for you, Longshore Consulting created Clean Your Instance: a 7 Day CRM Challenge for Nonprofits. It’s completely free, and you’ll learn how to prevent duplicates and how to easily monitor and prevent dirty data, in just 5 minutes a day with step by step videos.
Another surprise is that most nonprofits either have multiple Salesforce administrators or do not have a trained Salesforce administrator at all. Not many have been to paid Salesforce training, like ADM 201, and the feedback on it was not overwhelmingly positive. This is a bummer because the survey results also indicate that the organizations with a trained administrator are more satisfied with Salesforce on all 3 indicators of overall satisfaction, including whether it makes Salesforce easier to do their job.
To find out the Salesforce products and services that nonprofits ranked highest (and lowest), get the full report.
Please check out the results and comment below or on social media using #NPOCRM to let me know what you think (what surprised you? what will you do differently?), and also please tell me if you'd be interested in attending a free webinar to go into more detail on the results.
Thank you again to the 159 nonprofits who Salesforce responded (100 results were 100% complete), your feedback is invaluable!
Missy (@missylongshore on Twitter and Periscope) writes this blog just for you!